Digital uncertainty

Skis in grooves for classic cross-country action

Skis in grooves for classic cross-country action

This is a time of uncertainty like many others in the progression of humanity. It is important to maintain our composure and continue to advocate for a fair, just and compassionate society. Whether at home, next door or abroad the best things in life should be available to everyone, and everyone should want to live in a sustainable green world.

Many groups and discussions on social networking sites discourage or forbid politics. Sometimes that is appropriate; however, political discussions should be encouraged. People need to practice political discourse in order to discover their voice. It is not necessary to get heated and shout down each other when discussing political topics. Allow and encourage reasonable discussions of political opinions.

It is time to mature and realize that encouraging the expression of political views will contribute to the improvement of the human condition. People the world over deserve better and will contribute better to everyone’s success, if they are drawn into open forums. Take off the blinders and try to understand the plight of fellow inhabitants of Earth. Reduce the uncertainty in the digital age by encouraging the telling of stories – even stories with political messages.

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How can information uncertainty impact sales? Many businesses are constantly dealing with this issue. Consumers are sifting through the straw of marketing information for the golden nuggets they are after. The messages many competitors send out are purposefully misleading and deceptive. This creates a combination of unnecessary hesitation to purchase and poor choices.

Social networking gives a business the opportunity to make more direct connections with potential customers. A direct message can be communicated in a timely way and reach many consumers at once. It is critical to work hard at helping your users have as close to perfect information as possible. The higher the quality and integrity of the information provided by a seller, the more likely a consumer will have a desire to repeat the experience.

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Websites of the week:

Daniel A. Jones, February 26, 2012

arthbuus@gmail.com