Digital uncertainty

Skis in grooves for classic cross-country action

Skis in grooves for classic cross-country action

This is a time of uncertainty like many others in the progression of humanity. It is important to maintain our composure and continue to advocate for a fair, just and compassionate society. Whether at home, next door or abroad the best things in life should be available to everyone, and everyone should want to live in a sustainable green world.

Many groups and discussions on social networking sites discourage or forbid politics. Sometimes that is appropriate; however, political discussions should be encouraged. People need to practice political discourse in order to discover their voice. It is not necessary to get heated and shout down each other when discussing political topics. Allow and encourage reasonable discussions of political opinions.

It is time to mature and realize that encouraging the expression of political views will contribute to the improvement of the human condition. People the world over deserve better and will contribute better to everyone’s success, if they are drawn into open forums. Take off the blinders and try to understand the plight of fellow inhabitants of Earth. Reduce the uncertainty in the digital age by encouraging the telling of stories – even stories with political messages.

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How can information uncertainty impact sales? Many businesses are constantly dealing with this issue. Consumers are sifting through the straw of marketing information for the golden nuggets they are after. The messages many competitors send out are purposefully misleading and deceptive. This creates a combination of unnecessary hesitation to purchase and poor choices.

Social networking gives a business the opportunity to make more direct connections with potential customers. A direct message can be communicated in a timely way and reach many consumers at once. It is critical to work hard at helping your users have as close to perfect information as possible. The higher the quality and integrity of the information provided by a seller, the more likely a consumer will have a desire to repeat the experience.

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Websites of the week:

Daniel A. Jones, February 26, 2012

Kinder and Gentler People

Rare Healthy Old Growth Western Red Cedar, Mt. Pilchuck, WA

Rare Healthy Old Growth Western Red Cedar, Mt. Pilchuck, WA

It is not too difficult to improve the economy from a purely economic perspective if you are a benevolent dictator. However, when we include politics everything becomes much more complex. Certainly some people will behave in a healthy and rational manner, which makes politics healthy rational. Some others will behave in what I call an unhealthy rational way, which makes the economy less fair and less predictable. Still others will act in an unhealthy and irrational way, which makes the economy unfair and unpredictable to all but those with undue influence.

Do we live in a perfect democracy? I suppose some unhealthy participants in our system will say we do. Our system has been responding to the unhealthy influential members for a long period of time. Healthy rational voters or non-voter participants have been a minority overall during this time. It is no wonder we have an economy that has been functioning poorly. Our unhealthy and irrational participants that include many wealthy individuals and large corporate and other special interest groups have been creating and advertising too much misinformation for the many to maintain a healthy and rational outlook.

Perfect information is a critical factor in making healthy rational choices in any political economy, but especially in one like ours that depends on a large number of individuals to contribute by making choices in voting and consumerism. We have been played over and over again by misleading, mean-spirited strategies of the unhealthy. I challenge our economists and political scientists to conduct studies that demonstrate how unhealthy short-term irrational thought is destroying our system.

And, I challenge these same economists and political scientists to conduct studies that demonstrate how healthy rational participants having majority power in the system will get better short-term and long-term outcomes for our nation and/or the world economy. It will help us all to publish your findings and have them translated for mass publication in addition to academic publication. Our era can be one that is kinder and gentler if kinder and gentler people have the most influence.

Daniel A. Jones, September 18, 2011